There are very few fashion labels that inspire genuine loyalty. The kind where customers return every single season, pre-order pieces before they arrive, and recommend the brand to every woman they know. Mela Purdie is one of those rare labels — and if you're yet to discover it, this is your introduction to what many Australian women consider the most important brand in their wardrobe.
At Signature of Double Bay in Sydney, we are one of Australia's most dedicated Mela Purdie stockists, carrying one of the largest and most current collections of Mela Purdie available online in Australia. Here's everything you need to know — and what's new right now.
Designed and Made in Australia — and It Shows
Mela Purdie is proudly Australian, designed and made here — a distinction that matters both in terms of quality and in the way the clothes are conceived for the Australian woman's life. The label is built around a beautifully simple idea: luxurious women's clothing that is genuinely easy to wear and effortless to travel with.
Every Mela Purdie garment is crafted from premium, easy-care fabric that folds to almost nothing in a suitcase and arrives looking impeccable. For Sydney women who move fluidly between work, social occasions, and travel — often in the same week — this is women's clothing that genuinely keeps pace.
But easy-care does not mean understated. Mela Purdie clothes are beautifully proportioned, elegantly designed, and unmistakably refined. This is Australian women's fashion at its most sophisticated — a homegrown label that holds its own against the finest European alternatives.
A Word on Pre-Ordering — Don't Wait
Before we get to the collection, something important: Mela Purdie is consistently one of the fastest-selling women's clothing brands we stock. Many pieces in the current collection are offered as pre-order, and based on experience, those who wait often miss out entirely. If you see something you love in the collection below, pre-ordering is genuinely the wisest approach.
The Current Mela Purdie Collection at Signature of Double Bay
The Stretch Velvet Story
The Stretch Velvet Drape Top in Black and Nutmeg ($335 each) is the standout piece of the current collection — and one of the most beautiful things we've stocked this season. The stretch panne velvet has a gorgeous lustre and movement that reads as luxurious women's clothing while feeling as comfortable as a knit. Paired with the Stretch Velvet Palazzo Pant in Black or Nutmeg ($280 each), this is a complete occasion-ready look that works beautifully for Sydney evenings, events, and everything in between.
Silk Shirts — Mela Purdie at Its Most Iconic
The Soft Shirt in Brush Print Silk ($459) and Soft Shirt in Bandana Print Silk ($459) are the pieces our Double Bay customers ask about more than any other in the Mela Purdie range. The drape is extraordinary, the prints are sophisticated without being loud, and they work over tailored trousers, layered under jackets, or simply on their own. These are investment pieces in women's fashion that deliver every single time you wear them.
Trousers — A Mela Purdie Masterclass
Mela Purdie trousers have their own devoted following among Australian women, and the current range shows exactly why. The Tapered Flat Pant in Trench ($309) is the most versatile starting point — a beautifully cut warm neutral that works for almost every occasion. The Pace Pant in Navy ($345) offers a wide-leg silhouette with real fluid elegance. The Suit Pant in Navy ($365) is structured and polished — the sharpest option for work or smart dressing. And the Long Pant in Powder Knit Java ($265) brings a rich dark brown to everyday women's fashion with effortless practicality.
Blouses That Work Hard
The Balcony Blouse in White and Black ($415 each) is a Mela Purdie signature — a distinctive, refined neckline that elevates any look and works across every occasion from weekday meetings to weekend lunches in Double Bay. The Formal Shirt in Navy ($395) is architecturally precise and impeccably finished, while the Swish Tab Shirt in Chestnut ($345) introduces a warm earthy tone that feels completely current for the season.
Outerwear Worth Every Dollar
The Wrap Trench in Black and Bisque ($589 each) is the Mela Purdie outerwear event of the season. Made in the brand's Ultra Knit fabric, it delivers the structure of a classic trench with the drape and comfort of a fine knit — a genuinely rare combination in Australian women's fashion. The Bisque colourway is particularly versatile, working across virtually every colour in your existing wardrobe.
The Pea Jacket in Black and Tannin ($539 each) is polished and structured — the jacket that pulls any outfit together instantly. The Tannin is a warm, earthy brown that feels fresh and current, pairing beautifully with the season's neutral palette.
How to Build a Mela Purdie Wardrobe — A Practical Guide
If you're starting out: Begin with the Tapered Flat Pant in Trench. It's the piece that immediately demonstrates why Australian women love Mela Purdie trousers — the cut, the fabric, the wearability are all immediately apparent.
Add a silk shirt: The Bandana Print Soft Shirt is the one we'd choose first. It will become the most-reached-for top in your wardrobe within a week of buying it.
Invest in a jacket: The Black Pea Jacket works across all seasons in Sydney and earns its cost many times over in versatility and longevity.
Dress up with velvet: The Stretch Velvet Drape Top and Palazzo Pant combination is your answer to any occasion that calls for something genuinely special — effortless, elegant, and completely distinctive in women's fashion online Australia currently offers.
Shop Mela Purdie Online at Sydney's Leading Stockist
Signature of Double Bay is one of Australia's most committed and extensive Mela Purdie stockists. We hold one of the largest Mela Purdie collections available through women's clothing online in Australia — and we pre-order heavily to give our customers the best possible access to each new season.
Given the brand's popularity, pre-ordering is strongly recommended. Shop online with free delivery on Australian orders over $300, or visit our Double Bay boutique for personalised styling advice from our team who know the Mela Purdie range inside and out.
Shop Mela Purdie at Signature of Double Bay →
Signature of Double Bay — Shop 1, Royal Arcade, 401-407 New South Head Rd, Double Bay NSW 2028 · (02) 9327 4377
